Kirsty Roxburgh

Pitch says that in her two years at the agency, Roxburgh has had a huge impact on its client work and ability to win new business. The firm's first strategist, she has built an insight-driven, audience-centric strategy department from scratch. Roxburgh's insights helped win pitches for F1's global PR account and Birmingham 2022's ticketing and volunteering campaign, as well as competitive sponsorship briefs for Cinch, Pokemon and Gallagher.

Nominator says: "She's evangelical about strategy in the agency; leading training for colleagues, upskilling the teams to be audience focused, regularly sharing resources, reports and inspiration"