Public Relations Manager , eBay UK
eBay describes McGuinness as a proven PR professional who has led the business through the biggest crisis of our lifetime. She delivers culturally relevant stories - from The Queen's Gambit triggering sales of chess sets to the surge in hot tub sales during the pandemic - and delivered a 710 per cent increase in coverage on Black Friday. McGuinness also led key charity initiatives, including one to encourage people to donate funds from sales via eBay to charities when charity shops closed.
Nominator says: "She drives impact by influencing senior stakeholders via her vision to tell a story that is grounded in delivering against commercial objectives"