Lydia Watt

Watt has forged a unique hybrid role at Lansons, balancing consultancy with new business. The agency says she’s been central to several outstanding results. These include devising and deploying a media campaign for L&G's Care Concierge Service, which had national and broadcast coverage and helped website traffic jump 175 per cent, and launching a UK comms programme for AI hedge fund Quantumrock, including a full re-brand, media profile-raising and messaging consultation.

Nominator says: “Lydia is an invaluable member of her teams, both in consultancy and business development”