Armand David

Armand is the corporate affairs director for BT Group's Digital unit, helping amplify the efforts of ~4,500 colleagues tasked with transforming the company, internally and to external audiences. His role spans communications, strategy and supporting the cultural transformation at the organisation in order to ensure the business is successful in reshaping itself for the digital age. He joined BT Group in 2022, following 18 years at leading London agency Brands2Life, where he jointly led the technology team.   In the past, he's worked across both B2B and B2C comms programmes, spanning corporate PR, digital marketing, social media, strategy and crisis comms, across a wide range of sectors, including telecoms, fintech, health, pharma, industrials, aviation, enterprise and consumer technology. Past businesses he's worked with include Vodafone, NetJets, Google, Cisco, Dell, Epson, Nominet, GE, Thales and Deutsche Telekom.  He's an immigrant to the UK, loves his family, burgers, sci-fi, progressive thinking & terrible puns, a heady mix of interests which has supported him in surprising ways as he works to drive change and transformation. 

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"Clear evidence of the impact the individual is having in the business, for their client/employer, in the community and for the industry as a whole."