Kate Fox

Grayling says Fox's career has been defined by campaigns that go beyond awareness to drive real change. For example, her work on the award-winning 'Shave Too Close' fraud campaign for Lloyds Bank - more than a quarter of the audience who were reached strengthened their privacy settings. Fox's approach is responsible for growth of more than 25 per cent for key Grayling accounts, including MoreThan, GLA and White Oak.

Nominator says: "Kate's expertise has driven record breaking results for clients across corporate, health and consumer sectors"