Kevin Craig

CEO , PLMR Ltd

Kevin founded PLMR in 2006 and it's now one of the UK's Top 50 communications firms. He chairs the PLMR Board and works on key PLMR clients. Kevin is one of the UK's top public affairs, public relations and crisis management experts with 25 years of experience since his first paid comms role in 1993/ 1994.  Experience includes time spent at Saatchi and Saatchi's PR Arm, a global law firm, seventeen years as an elected politician in London local government including three as Chair of the London Borough of Lambeth's Planning Committee, being a Member of Labour's 2001 General Election Communications Team and also as a Parliamentary Candidate in the 2005 British General Election.  Kevin is a sought-after commentator, appearing on national and international media including Al Jazeera, Sky News, GB News and other media outlets. 

What tip would you give this years entrants?

"Use data. Show results. Show proof points of your claims. Make the entry dynamic and fun to read. Avoid unevidenced hyperbole and superlatives."