Toks Ayorinde

Part publicist, part creative - Ayorinde is instrumental to John Doe's rapid recent growth. He has done more than just deliver great campaigns, the agency said; the 29 year-old helped refine its brand and push clients towards greater inclusivity. Ayorinde was integral to winning the Instagram Reels account, and helped deliver a campaign with a PR reach of 700m people and saw the agency win the retained business.

Nominator says: "He brings this lived experience to work every day and strives to build better, more representative campaigns"